Peticolas Brewing Company
Adapting and perseverance is key in creating an awesome brewery. Peticolas Brewing Company is the epitome of that. Up until the fall of 2019, their taproom and going to local restaurants and bars was the only way to enjoy the great brews that they had to offer. They were an old school keg operation. No canning. No bottling. Just good cold beer the way it was meant to be drank.
Luckily when Texas started allowing the Beer-To-Go option for local breweries, Peticolas rose up to the new way of life and starting canning their beers and offering a way for the masses to enjoy the many great brews that they have to offer. If not, the COVID-19 Pandemic might have had a much darker effect on this brewery that has been in operation for nearly decade now.
Peticolas Brewing Company is located in the Dallas Design District at:
1301 Pace Street
Dallas, TX 75207
While their taproom is currently closed, they are offering all of their great beers to go and even have some events where you can park a lawn chair nearby and enjoy some of their great brews after you pick them up. Of course drinking them at home while rockin’ out to NFR works awesome too! DJ Pablo will be talking about the many great brews (and sampling) during the Hard Rockin’ Metal #Weekend Friday Nights throughout March.
Some of our personal favorites are (click the beers for more info):
Sit Down or I’ll Sit You Down – Imperial IPA
Great Scot – Scottish Ale
Sledge Hammer – Triple Imperial Red
Black Curtains – Imperial Stout
Velvet Hammer – Imperial Red Ale
What can we really say about Peticolas to describe them, that they can’t do better themselves. Especially starting with the awesomeness of their logo:
Two passions: Beer and soccer. The over all design of our logo is heavily influenced by the crests that represent Football Clubs all over the world. We are huge fans and wanted our logo to have a similar feel. In addition, we set out to accomplish three goals when developing our logo: Create a mark that (1) is identifiable as the brewery’s own; (2) customers can easily recognize from a distance; and (3) subtly conveys information about us. As a consequence, we selected every last detail of our logo for specific reasons.
Central “linking” image – Football Clubs often use the initials of their organization (e.g., Real Madrid) to create a previously nonexistent mark. We borrowed this concept by using the initials of the brewery name to develop an original mark that can ultimately identify our brand on its own (a la Under Armor’s UA). It is no accident that our mark also resembles the outline of a brewer’s traditional mash paddle. A fitting tribute to our passion for brewing.
The “2010 Pentagon” – We wanted some aspect of our logo to represent our 5 family members and selected the 5 sided shape as this symbol. The pentagon is also the central shape in a classic “soccer” ball, another subtle nod to our love for the game. As for “2010,” it marks the year our family jumped head first into the brewing industry and started the process of opening our brewery. Perhaps that number also represents the “Peti 5” with the “2” representing mom and dad, the “1” representing the first child, and each “0” representing the twins that followed.
Shape of Texas – How could we resist referencing the Great State of Texas? Not only did we want to convey that the company is Texas based, but we truly are proud Texans, 7th and 8th generation Texans at that. The unmistakable shape of Texas also happens to reference our core value of friendliness, the Texas state motto.
Finally, we distressed the logo to give it a rugged down-to-earth character, which is part of the brewery’s culture and a core company value as well. All that we really left out of our logo is Leeroy, the all white tailless cat. He almost made the cut, but that’s another story altogether.
We’re honest, friendly, down-to-earth brewers delivering world class passion in a glass. Yet rather than tell the tale of our brewing roots tracing back to Michael Peticolas’ mom ourselves, we’re sharing our story through the words (and links) of those who have shared it themselves.
“While reasonable people can disagree, the following statement is one of fact, and arguing against it would only invite derision: Michael Peticolas makes the best beer in Dallas. And when I say Dallas, what I really mean is North Texas. So basically the whole state.” Michael Peticolas is the William Wallace of Craft Beer – With a free heart and the courage to follow it, he fought the city to permit the first breweries in modern-day Dallas. Now he’s taking the fight to the Supreme Court.
“One of the most recognizable figures within that [craft beer] movement has been Michael Peticolas, founder of Peticolas Brewing Company. Coming from a background in law has helped Peticolas advocate for expanding craft brewery rights across Texas.” 10 People Who Define Dallas-Fort Worth: Staubach, Cuban, Peticolas
“A priest, policewoman and lawyer walk into a bar: That could be the lead in to a joke, but at Peticolas Brewing, it represents the culture that defines the brewery and how it operates…Peticolas says his goal is not to be a big brewery – he wants to be a great brewery.” Peti-cultural awareness keeps the fresh ideas flowing at Peticolas
“Michael Peticolas never imagined after more than a decade as a lawyer, he would walk away from his practice and become a respected leader in the Dallas craft brewery community.” From passing the bar to serving at one, this Dallas brewer knows beer is worth the fight
“For the first year, [Michael] Peticolas was on his own, brewing 800 barrels of beer a year all by himself. That’s not all he did by himself — he was also Peticolas’ lone brewery rep, salesman and distributor. But then Peticolas began to grow. The brewery won gold at the Great American Beer Festival in its first year…and again in their third year. [I]n 2013 Peticolas was elected to the board of directors of the Texas Craft Brewers Guild. Shortly after, the board elected Peticolas as co-chair of the legislative committee, which has been integral to changing Texas laws that have long hindered craft brewers.” Peticolas finally has a Taproom; and it’s a craft beer lover’s paradise
PETICOLAS BREWING COMPANY: